What does being named a Pure Michigan® Trail Town mean?


Being named a Pure Michigan® Trail Town will help give us access to opportunities and grants that will help us build on our existing trails and create more trails for visitors and locals alike. We are surrounded by thousands of acres of public land, vast forests, miles of rivers and streams, and thousands of acres of lakes.

It’s time to let people know what we have to offer.

There are over 25 miles of dedicated equestrian trails and a dedicated equestrian campground in Luce County. Located at Headquarters Lake State Forest Campground, there are six designated sites designed to accommodate equestrian use available on a first-come, first-served basis. For those wishing to park and ride for the day, there is also an equestrian day use staging area at this location, which gives them access to the trails.

There are over 658 miles of rivers and streams that can be kayaked or canoed. Two very important rivers in the state of Michigan lie in Luce County: the Tahquamenon River (89 miles) with the largest waterfall outside of Niagara East of the Mississippi, and the world-famous Two-Hearted River (24 Miles). Not to mention the 161 lakes that can be enjoyed in our county. 32 miles of near-pristine Lake Superior Shoreline can also be found and enjoyed.

There are roughly 200 miles of snowmobile trails throughout Luce County that are maintained by three different snowmobile grooming operations: Tahquamenon Area Snowmobile Association (TASA), Paradise Area Night Riders (PANR), and Grand-Marais Sno-Trails Association. Trail 45/Charcoal Grade Trail is the only snowmobile trail in the state of Michigan that has been designated a Pure Michigan® trail. It is maintained by both TASA and PANR. These dedicated groups are responsible for some of the best trail riding in the entire state!

There are truly uncountable miles of places to ride ORV/ATV’s in Luce County. Between the 239 miles of ORV/dirt bike/ATV trails, hundreds of miles of newly-open forest roads, and hundreds of miles of county roads that are open to ORV/ATV use, there is no better place to look for riding than Newberry.

There are well over 120 miles of designated hiking trails as well! From Canada Lakes – which can also be used in the winter as a maintained cross-country ski trail – to the federal North Country trail, there are amazing places to go hiking in and around Newberry. With so many open roads, there are hundreds of miles you can explore on road bike, mountain bike, and more.

The Newberry Area Tourism Association applied to receive these dedications because when something is the best, it deserves recognition. Newberry is the best place for any and all trails you could look for. Luce County Parks and Recreation has been committing themselves to adding more biking and hiking trails and upgrading those closest to town, Newberry Area Skinny Ski Association has been steadfast in maintaining Canada Lakes Cross Country Ski Pathway, TASA, PANR, and Grand Marais Sno-Trails Association maintain the absolute best snowmobile trails in the state, and the devoted volunteers that maintain and upgrade the National North Country Scenic Trail that runs through our county deserve this recognition and award.

It’s time to discover the journey.

Destination Newberry.

Life Begins North. And it begins in Newberry, Michigan.


Newberry, Michigan
Upper Michigan Attractions and Lodging

The Newberry Area Tourism Association (NATA) welcomes you to Newberry, Michigan and the Eastern Upper Peninsula. Our pristine area, also known as Tahquamenon Country, offers a wide variety of Upper Michigan attractions and activities that are family friendly, affordable and adventurous.  They are all located in close proximity to Newberry MI.  If you like waterfalls, wildlife, tours, beaches, forests, rivers and streams, historic sites, lighthouses, and outdoor adventure—this is the place to be.  There is so much to experience all within one hour of Newberry, Michigan.  You will also find a great line-up of Upper Michigan events in our interactive calendar for you and your family to enjoy.

Our Upcoming Newberry Snowmobile Season
The 2018 - 2019 winter looks incredible for snowmobiling our 128 miles of snowmobile trails that connect to other area trail systems that reach out throughout the entire Upper Peninsula of Michigan. The Tahquamenon Snowmobile Association works hard to keep these snowmobile trails in top shape.  We invite you to visit us this winter and experience the best!  "TASA trail system was voted #5 for the snowmobiling destination in America’s Top 10.  Newberry's trail system also ranked # 1 in Lake Superior magazine."

"Michigan's Upper Peninsula has been named one of the top 10 value destinations in the world.  With attractions to rival national treasures, Michigan's Upper Peninsula is an area of stunning natural beauty and charming Norman Rockwell-esque towns and villages."—Lonely Planet Travel Guidebook, "Best in Travel 2017"

Newberry Active Adventure ATVing, ORVing, Snowmobiling

Active Adventure
Newberry, MI has the terrain, lakes, forests and four seasons to deliver UP outdoor recreation like no one else. Newberry ranks #5 in the Nation for snowmobiling by America's Best Online and #3 by Lake Superior Magazine!  For those who enjoy family fun and great outdoor activities, we have the setting for year-round recreation. 

We offer the superior opportunity for Upper Peninsula snowmobiling, cross country skiing, tubing and downhill skiing at Big Valley Ski Hill, UTV / ATV / ORVing, hunting, boating, jet skiing, and dog sledding. Plan your active adventure with us and surround yourself with the beauty of Michigan’s Upper Peninsula.
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Newberry Active Adventure ATVing, ORVing, Snowmobiling

Soft Adventure Activities
Newberry is surrounded by many great year-round activities. Soft adventure enthusiasts will enjoy our pristine forests that make up the “heart” of the U.P. Visitors enjoy fishing, Michigan morel mushroom picking, bird watching, hiking, biking, photography, snowshoeing, skiing, agate picking at Lake Superior, kayaking & canoeing our many lakes and streams, workshops, and golfing.  Guests will surely enjoy our renovated Newberry Country Club 18 hole golf course that is open to the public.

Newberry, Michigan is located 65 miles northwest of the Mackinaw bridge.  It is the center of everything that makes the UP special.  We are near many great waters such as the Tahquamenon River, Lake Superior, Lake Michigan, the Two Hearted River, along with many other rivers & streams.  We are also just 25 minutes away from the Manistique Lakes – Upper Michigan’s largest lake complex.  
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Oswald's Bear Ranch

Our Newberry attractions include the Upper Tahquamenon Falls and Lower Tahquamenon Falls, Oswald’s Bear Ranch, the Shipwreck Museum and Lighthouse, Tahquamenon Falls Wilderness Excursion & Toonerville Trolley Wilderness Train Ride, Tahquamenon Logging Museum, and Crisp Point Lighthouse. Get your picture taken with the cubs at Oswald's Bear Ranch and our Train and Boat Tour will take you through the Tahquamenon area.  Visit our Attractions page for more info.
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Special Events
NATA invites you to take part in our Lumberjack Festival, Lumberjack Breakfasts, Dog Sledding Events, Tahquamenon Falls State Park Events, our Annual Car Show, Seney Wildlife Refuge events, Miracle on Newberry Avenue, along with the Newberry 4th of July Celebration. The Tahquamenon Falls State Park has a variety of year-round events: Hike Between Da Falls, bird watching, interpretive programs, and seasonal boat rental—just to name a few.
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Life Begins North!

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